I've always loved the thinking and writing from ZeusJones, it's great to see
some of their clients making the leap and producing some great work.

This is from their blog write up:

"Our research uncovered two behaviors among BP customers that we thought
were interesting:

First, we found that girls would bring their camera phones into the dressing
room with them and take snapshots of outfits they tried on ­ to help with
later purchase decisions.

Second, groups of girls would get together, do each other¹s hair and makeup
and take photos for their MySpace / Facebook profile pics ­ obviously big
platforms for self-expression.

Our goal with this project ­ which we called BP Photobooth ­ was to enable
these kinds of actions in the store, but with much higher quality output.
The result is a system that allows customers to try on clothes, take
professional quality pics (in flattering lighting), add custom graphics and
art and then print or email their images."

There's more from their blog here:
http://www.zeusjones.com/blog/2009/recently-launched-bp-photobooth/

Via @paulisakson